The Fast Fashion Backlash Is Fueling a Sustainability Revolution
Scientific American
JUNE 17, 2025
In 2024 activists, designers and NGOs organized Atacama Fashion Week—with a fashion show atop the garment graveyard—to draw attention to this growing problem. The authors called for investment in new circular business models such as clothing rental and upcycling. Europe and Asia. While the E.U. are moving more slowly.
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