Footwear giants test recycling innovations in new pilot

Read the full story at Environment + Energy Leader.

A number of major footwear brands and retailers, including Adidas, Inditex, Target, and Zalando, have signed on to test and validate a recycling process.

The new pilot is being launched with Fashion For Good, a global initiative that aims to innovate the fashion industry toward greater sustainability, and footwear recycling innovator FastFeetGrinded. The pilot comes as the shoe industry is facing an uphill battle to reduce waste. A whopping 24 billion shoes are added to the market each year, with 90% of shoes being either landfilled or incinerated, according to a report from Vivo Barefoot.

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