Chang, Charlotte H. et al. (2023). “Environmental users abandoned Twitter after Musk takeover.” Trends in Ecology & Evolution. https://doi.org/10.1016/j.tree.2023.07.002
Abstract: In our sample of 380,000 environmentally oriented users, nearly 50% became inactive on Twitter after it was sold in October 2022, a rate much higher than a control sample. Given Twitter’s importance for public communication, our finding has troubling implications for digital environmental information sharing and public mobilization.