Read the full story at Fashion Dive.
A new joint project is using artificial intelligence and satellite imagery to monitor cotton fields and certify the product’s cultivation is organic and ethical.
The remote monitoring of the fields, done in partnership by the Global Organic Textile Standard, European Space Agency and artificial intelligence company Marple, would allow farms already using traditional, ecologically friendly farming methods to be identified as having the potential to join the organic textile market.
Project leaders say that as more fashion companies look to meet the growing consumer demand for organic materials, the new partnership could increase the number of cotton farms certified for these practices.
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