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Football game, half-time entertainment, commercials … there’s usually something for everyone when the Super Bowl airs. This year’s big game on Feb. 13 did not disappoint, with many of the companies and brands advertising speaking to a younger generation that fears for the planet and makes choices based on having like values and beliefs. That’s what Unilever, Englewood Cliffs, NJ, set out to achieve with its Hellmann’s mayonnaise spot.
Hellmann’s made its first Super Bowl appearance in 2021 with a commercial providing tips on how to avoid wasting food at home. This year, the brand continued that messaging by showing how mayonnaise is a great accessory to help people use leftovers rather than tossing food.
Environmental News Bits 