After elimination, the widespread uptake of reusable packaging has the highest potential to reduce plastic production. This view is sustained by a recent shift in legislative focus in the European Union’s Packaging and Packaging Waste Regulation (PPWR) and the United Nation’s Global Plastic Treaty to end plastic pollution. However, several brands and industry associations have been hesitant to wholeheartedly embrace reusable packaging.
The study by Searious Business and Zero Waste Europe examines 3 packaging categories in an open loop system (so not within one location), in Spain as an archetype country: 1) food containers for takeaway food, 2) secondary transport packaging and 3) beverage bottles. The results show that reuse packaging will only become even more economically viable in the next few years and providing faster return on investments.
The economics of reuse systems: A study into what makes a financially reusable packaging system
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