Getting Others on Board with Going Green: WIIFM (post 2 of 5)
Eco Coach
APRIL 7, 2021
In the first post in this five-part series focused on getting others on board with going green, the focus was on leading by example. This is something that is key in creating behavior change. If the leader isn’t taking the actions she/he is asking others to take, why should others take those actions? This brings us to a second approach to use when looking to create culture change.
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