Read the full post at Heated.
Long before the Barbie movie took the world by storm, Catherine McKenna, Canada’s former Minister of the Environment and Climate Change, had a meeting with an executive at Mattel.
Her political enemies had been calling her “Climate Barbie,” a name clearly meant as a sexist insult.
But, McKenna thought, maybe it didn’t have to be.
Maybe “Climate Barbie” could be a good thing, despite all the bad that had come with it. Maybe the doll could “be on a bicycle, [have] her reusable water bottle and metal straw,” McKenna told the CBC in 2019.
At some point, McKenna told HEATED, she actually brought the idea to Mattel. She proposed a “Climate Action Barbie” made entirely without plastic and “completely recyclable.” She proposed that sales could raise money for the United Nations climate talks, “because they have a gender action plan and women are disproportionately impacted by climate change.”
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