Read the full story in Sports Business Journal.
Sports venue operators interested in running their spaces more sustainably have long been left mostly on their own in figuring out how to do so.
Oak View Group wants to change that with the launch of GOAL (Green Operations and Advanced Leadership), a membership platform that will help venues operate in more environmentally friendly ways by accessing Amazon Web Services (AWS)-powered software that includes a tactical roadmap, a library of resources like vetted vendors lists, progress tracking tools and the free exchange of knowledge and experience among GOAL member venues. OVG partnered with the Atlanta Hawks and State Farm Arena, Fenway Sports Group, and green building architect Jason McLennan, all of whom have equity in GOAL, to get the initiative off the ground.
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