Read the full story at the National Law Review.
Looking ahead to later in 2022, the Federal Trade Commission (FTC) is expected to review and update its “Green Guides“, which “…set forth the Federal Trade Commission’s current views about environmental claims. The guides help marketers [and companies] avoid making environmental marketing claims that are unfair or deceptive….” The updates to the Green Guide could prove to be significant, as the Guide was last updated in 2012, long before issues such as ESG, PFAS and emerging chemicals were at the forefront of corporate, investment world and insurer attention. Updates to the guide, however, could have significant impacts on how companies promote and market their products, and non-compliance with the Green Guide can have significant financial consequences for a company.
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