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Ford is delaying the rollout of its new electric pickup truck and electric SUV as the demand for EVs decelerates industry-wide.
The Dearborn, Mich., auto giant said on Thursday it had delayed the launches of its electric pickup truck built in Tennessee and the three-row SUV manufactured in Ontario, Canada.
Despite the delay, the auto-manufacturing company said it will expand its hybrid electric vehicle offerings, hoping to have “hybrid powertrains” across its lineup of gas-powered cars by the end of this decade.
Ford said it postponing the production of the SUV at the Canada plant from 2025 to 2027. The pickup will be pushed back from 2025 to 2026.
The delay of the rollout comes as the company previously cut down on the production of the electric pickup F-150 Lightning in January, pointing to lighter demand.
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