Read the full story from Harvard Business Review.
Many corporate leaders are growing frustrated that their ESG efforts are not being rewarded in capital markets. But that’s because they are focusing on reporting more than on doing sustainability. Can companies embed sustainability and make it a source of competitive advantage? Yes, but only if they make it part of strategy. To do that they should undertake SWOT analyses through a sustainability lens, look specifically for material ESG issues that are resulting in risks and opportunities for the company, and then undertake and track return on sustainable investment, setting benchmarks, and tracking financial performance over time
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