Read the full story at Fast Company.
Converse collaborated with the British vintage retailer Beyond Retro to collect more than 800 pounds of velvet and transform it into thousands of pairs of sneakers. This was a logistical feat, requiring the two companies to build a supply chain to upcycle vintage garments at scale. The project offers a glimpse into how Converse is trying to think outside the box when it comes to sustainability and potentially make more of its shoes from fashion waste.
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