Read the full story at Shape.
Have you ever impulse-bought a skincare product for its pretty packaging, only to find the results of the product to be pretty lacking? Or, maybe the product worked well for a while but seemed to be less effective over time. Skincare packaging isn’t just about aesthetics. Depending on whether you’re purchasing a lotion, serum, toner, or another formula type, the packaging it comes in can make all the difference between an effective product that lasts and one that falls short of its intended purpose.
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