Read the full story at Fashion Dive.
Eileen Fisher hosted its first resale e-commerce ‘Earth Day Takeover’ on Monday to promote its Renew program, according to an email sent to Fashion Dive from a company spokesperson.
The all-day event directed online shoppers “to consider purchasing a gently worn garment instead of buying new” by altering the company’s landing page to focus on its Renew program. Through Renew, customers can trade in pre-owned Eileen Fisher items that are “either resold or made into one-of-a-kind works of art using custom felted technique,” per the spokesperson.
Renew’s backend is powered by resale software firm Trove, the spokesperson said. Canada Goose, Lululemon and REI have also used Trove’s technology, and Carhartt began a resale partnership with Trove last year.
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