Read the full story at ESG Today.
Lawmakers in the European Parliament voted 467-65 to approve a series of rules aimed at protecting consumers from greenwashing, or misleading environmental claims by companies, including requiring companies to submit product marketing claims such as “biodegradable” or “less polluting” for verification before being allowed to use them.
The vote establishes Parliament’s adopted position on the European Commission’s proposed “Directive on Green Claims.” The Commission introduced the directive in March 2023, aimed at addressing a need for reliable and verifiable information for consumers, in light of a recent study by finding that more than half of green claims by companies in the EU were vague or misleading, and 40% were completely unsubstantiated.
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