Read the full story at Environment + Energy Leader.
Ad platform Good-Loop has created a tool for advertisers that helps identify and avoid carbon-intensive publishers who fail to meet their sustainability targets.
With this carbon-measurement tool, the Green Ad Tag, agencies can set their internal carbon targets on the platform and identify which publishers miss the mark. Targets are based on how much carbon each media owner generates per ad per impression. Further, the platform lets advertisers know the amount of emissions avoided based on what the agency set, so they are able to make changes mid-campaign.
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