Consumers willing to pay 12% premium for sustainable products: Bain survey

Read the full story at ESG Today.

Consumers globally are willing to pay more for products with a lower environmental impact, as they express increasing concern over climate change and environmental sustainability, yet many still find sustainable consumption too expensive, and focus on different aspects of product sustainability than the companies producing the products, according to a new study released by global management consultancy Bain & Company.

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