Read the full story in Vogue Business.
Fashion brands and retailers are experimenting with tools that let customers create digital twins of themselves that match their proportions and measurements, like a true-to-size avatar. These avatars are often based on customer-supplied measurements, images and body-type details. Instead of overlaying an item on top of an image, this approach fits digital clothing onto digitised versions of the customer’s body to help them visualise how they will look and ultimately select the best size.
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