Why did public-land agencies get snarky on social media?

Read the full story at Sierra.

How is singer Kate Bush like Washington State’s Department of Natural Resources’ tsunami evacuation plan? Both want you to run up that hill. 

The social media team at the WADNR has joined a growing club of environmental and public-land agencies that have found their niche on social media in educating a new public about their work by using the language of the internet. Agencies from the National Park Service to the Oklahoma Department of Wildlife Conservation have adopted the communication style many of us are used to seeing online to create content that both educates and entertains.

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