Read the full story at Packaging Dive.
The Recycling Partnership on Wednesday announced the launch of a new packaging label feature called Recycle Check. It will draw on data from the Partnership’s National Recycling Database to allow almost any community’s residents to scan a QR code on an item and access information about whether that specific item can go into the curbside recycling bin based on the user’s ZIP code or location.
The feature can be used with plastic, paper, metal or glass packaging, and it is compatible with GreenBlue’s How2Recycle and the Consumer Brands Association’s SmartLabel labeling systems. The first two brands to roll out the label feature, alongside How2Recycle labels, will be General Mills on its Pillsbury frozen pie crust packaging and Horizon Organic on certain milk cartons.
In addition to helping consumers, the Partnership said Recycle Check is also designed to help brands by reducing future label changes and leveraging existing labeling systems.
Environmental News Bits 