Read the full story at Fashion Dive.
Nonprofit organization Changing Markets Foundation found that 76% of clothing donated to some major clothing stores in the EU and the U.K. were mishandled, per a study released in July.
The report used Apple AirTags to track the trajectory of 21 “perfect condition” items given to 10 companies, including H&M, Zara, Primark, Nike, The North Face and Uniqlo. It found that a majority of the donated items, meant for reuse or recycling, were instead destroyed, abandoned or shipped to Democratic Republic of the Congo, Mauritania and Mali.
While five donated items did end up in a second-hand shop or resold to a customer in the same continent where it was initially deposited, only one of those was resold in the same country. Some of those items were shipped as far as 2,650 kilometers, or about 1647 miles, over the course of six months, before reaching a thrift shop.
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