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What do veggie producer Bonduelle, coffee company Nespresso and skincare and toy company Radio Flyer have in common?
They’re among the latest members of the relatively exclusive but growing cohort of about 90 multinational companies to earn certified B Corporation status by submitting to a rigorous assessment managed by nonprofit B Lab.
In the scheme of things, that’s still a small slice of the movement, which includes a global community of 6,400-plus businesses representing a wide range of industries. But they, like famous B Corp denizen Danone — which aims to have all of its operating companies certified by 2025 — believe B Corp Certification is a beneficial tool for continuous operational improvement, a means of measuring impact and a way of creating a sense of purpose for employees. The number is growing fast: When Nespresso was certified in April 2022, there were 4,500 B Corps.
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