Read the full story at Environment + Energy Leader.
Nestlé, the parent company of KitKat, has announced a new pilot program to test compostable and recyclable paper packaging for their chocolate bars. The pilot is exclusive to Coles supermarkets in Australia and will provide customers with a convenient and eco-friendly way to enjoy their favorite chocolate. This initiative is part of Nestlé’s commitment to reducing plastic waste by transitioning away from single-use plastic packaging.
The pilot program will feature KitKat bars wrapped in recyclable paper packaging rather than the traditional plastic wrapper. To ensure customer feedback on the new packaging, each bar will include a QR code that customers can scan to leave their comments on the product. Local retailer Coles will have exclusive distribution rights.
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