The responsibility and opportunity of sustainable packaging

Read the full story at Recycling Today.

The market for sustainable packaging is growing in response to a number of factors that range from consumer demand to legislation.

According to Arizton Advisory & Intelligence, a market research firm based in Chicago, the global sustainable packaging market is expected to reach $491.75 billion by 2029 from $319.62 billion in 2023, for a compound annual growth rate of 7.44 percent.  

As senior director of sustainability at Veritiv Corp., a business-to-business packaging, print and facility solutions provider based in Atlanta, sustainable packaging is an issue Martha Issa is passionate about. She applies her engineering and marketing background to strategize, design and implement Veritiv’s sustainable product footprint.In her 15-plus years with Veritiv, she has served in management roles within Veritiv’s Facility Solutions and Marketing teams.

In the interview that follows, she shares her perspective on sustainability and emerging trends in sustainable packaging.