Over the last decade, the volume of compostable materials in the market has been steadily increasing, and the market for compostable packaging is poised to grow 17% annually between 2020 and 2027. Yet there remains limited publicly available data on U.S. consumer perception of compostable packaging design and labeling. As the compostable packaging industry continues to innovate rapidly, we must find ways to simplify and standardize approaches to the design and marketing of these new materials. This groundbreaking, joint study between the Composting Consortium and the Biodegradable Products Institute (BPI) offers first-of-its-kind, publicly available data on U.S. consumer perceptions of compostable packaging.
Unpacking Labeling and Design: U.S. Consumer Perception of Compostable Packaging
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