Increasing agricultural conservation outreach through social science

Jessica Espenshade, Adam Reimer and Lekha Knuffman (2022). “Increasing agricultural conservation outreach through social science.” Journal of Soil and Water Conservation 77 (4) 56A-59A; DOI: https://doi.org/10.2489/jswc.2022.0516A

Abstract: The sustainability challenges facing US agriculture now are more complex and challenging than the technological and productivity challenges of the previous century (Batie 2009). Addressing these challenges requires a different approach to conservation outreach. In this paper, we outline a new approach that leverages the social sciences and an understanding of human decision making to increase the effectiveness of outreach efforts and improve the sustainability of US agriculture.